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Conference

Le rôle de variables psychologiques individuelles dans un cadre relationnel

Authors : Darpy, Denis; Prim-Allaz, Isabelle;

Subjects: Relationship proneness; trust; commitmentAix-les-Bains; France

Source: Actes du 23ème congrès international de l'Association Française du Marketing ; 23ème congrès international de l'Association Française du Marketing ; https://shs.hal.science/halshs-00470589 ;

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Conference

Réactance psychologique et confiance : le refus de l'engagement et les limites du marketing relationnel

Authors : Darpy, Denis; Prim-Allaz, Isabelle;

Subjects: Psychological reactance; relationship marketing; commitment refusalNantes; France

Source: 22ème Congrès International de l'Association Française du Marketinghttps://shs.hal.science/halshs-0047060122ème Congrès International de l'Association Française du Marketing, May

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